I received a text from Rob the other day requesting a logo for the Funky Monkey MMA Radio.
Rob did a Google search earlier for Jiu Jitsu Monkey and found the logo / character I did for James Weed and Newborn Jiu Jitsu. The funny thing about his timing is that I had just been working on some new monkey drawings for my Chinese New Year collection. I was definitely in the mood to draw a funky monkey that is for sure. I started with this sketch….
Some of the things I was trying to achieve with this sketch was the obvious short legs and hunched over neck. I made the hands really large because I love the knuckle dragging look and feel. I wanted some detail in the sketch but at the same time I wanted to leave a lot of detail out, so I focused more on the shape of things, rather than how they are specifically. Once I had this sketch done and approved I started in on the colors. Again, I wanted something pretty simple, but at the same time more contrast than what I usually use. I wanted to make sure that the version I was doing wasn’t a cliche disco funky. I feel that a disco version of funky is just too obvious. At least in this case, it is.
The typography was also an important piece of the puzzle. I wanted bold text, that was a little off. I pretty much kept their existing color scheme.
I then put the two together.
I gave them some other versions as well because, depending on where it is being used, they may need a different layout.
And that is what the end result looks like.
I sure hope you like it. 🙂